Privacy Policy’s privacy and security measures are designed with deep bunker security in mind, so any personal information that
you provide is used for the purpose of receiving communications, purchasing products,
market research and personalizing and enhancing your web experience with, and for no other purpose.’s specific privacy policies are outlined below.


There are many ways that obtains information from you: via signup on’s website; from
an online or telephone purchase; from navigational information about where visitors go on our website; when you enter a sweepstakes/giveaway; upon contacting customer service to request communications;
or upon signing up at an event.


In order to provide users with the most efficient and enhanced service and to better understand your preferences, we may request any of the
following information from you: name, address, telephone number, email address, gender, year of birth, type of exercise regime, fitness goals,
shopping preference, product interest. Of course we will need your credit card information for any online purchases, however this is
processed by our third party payment gateway provider.


All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection
legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:
• to administer a contest, promotion, survey, market research, focus group or other site feature and to provide you with the relevant
products or services (for instance to deliver a prize you may have won in a contest);
• to send you information/materials via e-mail or mail about products, offers and news that may interest you. This information may
relate to products, offers and news of We only send you this if you have opted-in to receive email
messages; and
• to analyze visits to the website and learn about the interests of our visitors in aggregate and also on personal level to better
understand your interest and need, so we can improve our products and services and deliver to you the type of content, features
and promotions that you are most interested in.
The information obtained from registration online is utilized to improve your web experience with by enabling you
to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest information regarding and its products.
The information we ask for when you order online is your name, address, phone number, credit card number and email address, and is used
only to complete the order, to confirm the order and to confirm shipment of the order. You may, upon placement of an order, opt to allow for a speedier checkout process the next time. This information is then stored only for the purposes of faster
checkout and is not used for any other purpose.
The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online
experience by recognizing and delivering the most desired features and services. Additional non-personally identifiable information
(for example, browser version, IP address) may be collected which will provide information regarding the general use of our website. will never sell any information about you to anyone. “Cookies” are used by only to
allow you to use’s web site in the most efficient manner.


A cookie is a small removable data file that is stored by our web browser on our computer. Cookies allow you to place an order on our website
and allow us to enhance and personalize your online surfing and
shopping experience. For example, we
use cookies to:
• remember the items in your shopping cart;
• recognize you when you return to our website; and
• analyze visitor behaviour.
You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through
your browser settings.
We also work with other companies who use tracking technologies to serve ads on our behalf across the internet. These companies may collect
non-personally identifiable information about your visit to our website and your interaction with our communications, including advertising.

E-MAIL will only send emails to you if you ask for them and you can easily unsubscribe at any time you want. has a company policy not to flood people with email correspondence, but simply gives you periodic information so
you can stay up to date on what is offering. also uses your email address to confirm
your order and to confirm shipment of your order and to respond to any inquiries you make online. All emails you receive will provide you with
information as to how to get off the email mailing list if you so desire.


Our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of credit card
numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use
industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.


You may request to stop receiving communications from at any time. You can choose to cancel emails by clicking
the “Unsubscribe” link that is provided at the bottom of all email correspondence.